REACH: 3.25 million-plus listeners per week via more
than 400 radio stations.
The O’Reilly Factor on the
Fox News Channel is the highest-rated show on cable
television, with about 3 million viewers nightly; he is a
widely distributed syndicated columnist — his column appears
regularly in NewsMax magazine; he publishes
www.billoreilly.com and is the best-selling author of several
books, including the newly released Culture Warrior
(Broadway Books, 2006).
FAVORITE TOPIC: Hypocrisy of establishment
MOST CONTROVERSIAL MOMENT: In 2001, O’Reilly charged
that the money actor George Clooney raised during a telethon
to benefit 9/11 victims wasn’t reaching the actual victims.
When Clooney publicly objected, O’Reilly invited him to come
on his show and debate the issue. Clooney refused. O'Reilly
charged that Clooney was making a fuss "to get press."
PET PHRASE(S): "about to enter a no-spin zone …
where we’re looking out for you."
WEB SITE: http://www.billoreilly.com/
O'Reilly has established himself as one of the nation's top
O'Reilly’s influence and power derive from being able to
throw a double punch — the most-watched cable TV host and a
widely syndicated radio host. His syndicated column is
published by over 300 newspapers. Few hosts can claim the
reach O’Reilly enjoys across a broad range of media. The
veteran journalist spent more than 20 years at ABC, CBS, and
Inside Edition and follows old-fashioned journalism rules of
His twist: He covers world events from a working-class
populist perspective. He is iconoclastic: opposing the death
penalty, addressing global warming as a legitimate concern,
and admiring Bobby Kennedy, but has been anti-government,
pro-business, and pro-Bush when it comes to the war on terror.
Every week he finds occasions to agree with something a
prominent Democratic politician has said, although O’Reilly
has also remarked that “the Democratic Party has been hijacked
by the far left.”
“I don’t want to fit any of those labels” like
“conservative or liberal,” O’Reilly has said, “because I
believe that the truth doesn’t have labels. When I see
corruption, I try to expose it. When I see exploitation, I try
to fight it. That’s my political position.” It’s a formula
that works well on TV, but talk radio is the bastion of the
O’Reilly is sensitive to put-downs and quick to defend his
honor. Although lesser hosts like Franken and MSNBC’s Keith
Olbermann have tried to enhance their own fame by goading him
into public feuds, his ratings dominance remains unchallenged.